SITUATIONWhat changed?
INTERVIEW
The moment the buyer started looking.
ONE PRODUCT · ONE BUYER PATH · THREE WEEKS
Your customers already know why they bought.
Your marketing team should not have to guess.
ConsoliData interviews six agreed decision participants, maps one real purchase decision, and turns the strongest evidence into review-ready messages with tracked next actions.
- Fixed fee
- US$6,500
- Timeline
- 3 weeks
- Scope
- 1 product
ILLUSTRATIVE BUYER DECISION TRACE
SOURCE-LINKED
ALTERNATIVEWhat were they using?
INTERVIEW
The current workaround or competitor.
FRICTIONWhat nearly stopped them?
INTERVIEW
The risk, objection, or switching cost.
PROOFWhat made it credible?
APPROVED
The evidence that moved the decision.
ACTIONWhat happened next?
MEASURED
A visit, quote, checkout, order, or refund.
Buyer languageCompany reviewCommercial event
BUYER-DECISION INTERVIEWS→SOURCE EVIDENCE→REVIEW-READY MESSAGES→TRACKED ACTIONS→NEXT DECISION
THE DECISION GAP
Your dashboards tell you what happened. They rarely tell you why the buyer decided.
The strongest buying reasons stay buried.
They live in support calls, product reviews, dealer conversations, founder memory, and details customers never put in a survey.
Content production becomes a guessing loop.
Your team keeps choosing topics, visuals, proof, and channels without a shared record of the situation that started the purchase.
Activity and commercial evidence get mixed together.
Views, likes, qualified visits, quote requests, checkouts, orders, and refunds describe different stages. They should never be reported as one result.
ONE EVIDENCE CHAIN
Connect what buyers said to what your team does next.
We preserve the original interview evidence, mark what is interpretation, and ask your team to approve every product statement before publication.
- ✓ Original recordings, transcripts, and source-linked excerpts
- ✓ Product, engineering, safety, legal, and brand review where required
- ✓ Unique content identifiers and measurable next actions
- ✓ A Sprint decision brief that states uncertainty instead of hiding it
ILLUSTRATIVE REVIEWSUPPORT CALLDEALER NOTEBUYER INTERVIEW
BUYER DECISION RECORD
One situation.
One reason.
One next action.
One reason.
One next action.
Evidence coveragebounded
THE THREE-WEEK SPRINT
A fixed scope your team can review and use.
One product, one buyer group, one buying path, one existing channel. The scope stays narrow enough to finish and specific enough to inform a real decision.
WEEK01
Hear the real decision
- Lock the product and buyer
- Interview six agreed participants
- Preserve recordings and transcripts
- Mark contradictions and unknowns
WEEK02
Map why they moved
- Trigger and desired progress
- Alternative and switching concern
- Objection and proof needed
- Three bounded buying-reason hypotheses
WEEK03
Turn evidence into action
- Twelve review-ready content units
- Unique identifiers and tracked links
- Thirty-day measurement plan
- Launch / Revise / Hold recommendation
WHAT YOU RECEIVE
A decision system, with the source trail attached.
Your team receives the materials needed to inspect the evidence, approve the message, publish through an existing channel, and decide the next investment.
DeliverableQuantityOwner after handoff
Recorded buyer-decision interviews6Your evidence archive
Buyer-decision map1Commercial owner
Buying-reason hypotheses3Marketing + product review
Review-ready content units12Your publishing team
Tracking and event map1E-commerce or sales ops
Sprint decision brief1Founder or commercial lead
MEASURE THE RIGHT STAGE
Measure views, leads, and orders as separate stages.
We keep attention, qualified action, commercial intent, payment, and refund evidence separate. The week-three brief records buyer evidence and any aggregate events already available, then defines the next 30-day measurement cycle. Analysis after that cycle is a separate follow-up scope.
01Exposure→02Qualified visit→03Quote or checkout→04Order→05Retained revenue
We do not promise a particular reach, conversion lift, order count, or causal result.
FIT BEFORE WORK
The Sprint needs real customers, a real path, and a decision your team can act on.
Good fit
- A premium physical product already has real sales
- Six recent buyers or qualified prospects are reachable
- One direct, quote, dealer, or evaluation path can be measured
- One owner can approve scope and act on findings
- Product and safety statements can be reviewed before publication
Wrong fit for this scope
- The product is pre-revenue or still undefined
- The company expects a complete outsourced marketing department
- No customers or funnel events are available
- Success depends on unapproved technical or safety claims
- The engagement must guarantee sales or statistical lift
FIXED FIRST ENGAGEMENT
Buyer Evidence & Revenue Message Sprint
US$6,500
Free 15-minute fit call · 50% after the signed Sprint proposal · 50% before the week-three handoff
- ✓ Three-week fixed scope
- ✓ One product and one buyer group
- ✓ Six interviews and twelve content units
- ✓ Source trail, measurement plan, and Sprint decision brief
Interview incentives, advertising, creator fees, professional filming, travel, and additional recruiting are approved and paid separately.
Book the 15-minute fit callBEFORE YOU DECIDE
Common questions
Can our team do this with artificial intelligence?
Artificial intelligence can summarize reviews and draft content. The engagement covers participant selection, live probing, consent, source preservation, evidence boundaries, product approval, and the commercial decision record. Artificial intelligence assists the work; it does not replace responsibility for the interview or decision.
Do you guarantee more sales?
No. We guarantee the defined research and decision deliverables. Product, price, inventory, distribution, advertising, sales follow-up, and market conditions also influence revenue.
Why only six interviews?
Six interviews can expose repeated language, decision steps, and meaningful differences worth testing. They cannot estimate an entire market. We present findings as bounded hypotheses and show the supporting and conflicting evidence.
START WITH ONE PRODUCT
Book a 15-minute buyer-evidence fit call.
Bring one public product page. We will decide whether six buyer-decision interviews can answer one commercially important question—and whether the three-week, US$6,500 Sprint fits.
No passwords, customer lists, medical information, payment data, or confidential files are needed for this call.
In 15 minutes, we will:
- 0–3 minutesLock one product, one buyer group, and one purchase path.
- 3–8 minutesName the buyer decision your dashboards still cannot explain and confirm whether six suitable participants are reachable.
- 8–12 minutesShow how interview evidence becomes three buying-reason hypotheses, twelve content units, and tracked next actions.
- 12–15 minutesLeave with a Fit / No fit decision, required inputs, timing, and the next step.
Or write directly to alvinj@cdatats.com.