SERVICES & PRICING

From a clearer buying reason
to a better-informed
growth decision.

Choose the work that fits the evidence and your next decision. Agree the scope, responsibilities and acceptance before work begins.

All prices in US dollars, before applicable tax. Advertising, recruitment and participant incentives are separate.

START HERE

Growth Clarity Assessment

Thirty questions and a report your team can use to clarify the customer, buying situation, problem, benefit, buying reason and next evidence check.

See the report structure

US$99once

Independent value. No subscription.
Further services are optional.

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WHEN YOU NEED HANDS-ON HELP

Design the work around the decision.

A post-report conversation can establish whether research, testing or execution is appropriate. You do not have to purchase every stage.

01 / RESEARCH

Customer Buying-Reason Research

When the buying reason or successful customer workflow is unclear, investigate how real customers make decisions.

From US$3,000 scoped first phase

Scope designed before work

  • One product and one primary buying situation.
  • A decision-specific research plan: relevant customer groups, recruitment, interview coverage, permitted records and a review of whether the evidence is sufficient.
  • Include successful, struggling, departed and non-buying customers where relevant; actively seek counterevidence and avoid drawing conclusions only from happy customers.
  • Evidence-linked findings, counterevidence, a candidate buying reason and one prioritized next test.

Interview numbers, relevant groups, observation window and any extension are agreed for the decision. Timing depends on access and recruitment. A small qualitative study does not establish market proportions or a unique growth cause. Paid recruitment and incentives are separately agreed.

02 / TESTING

Message and Channel Validation

When you have a buying-reason hypothesis, put a focused message in front of a relevant audience and inspect the response.

From US$4,000 bounded first phase

Scope designed before work

  • One product and a defined customer decision, with an agreed comparison of messages, formats or channels.
  • A bounded test matrix, creative plan, audience coverage and budget agreed before production.
  • Tracking and conversion-path checks; staged comparisons with one main contrast per wave, or a justified structured design.
  • A decision review: continue, change, gather more evidence or stop.

The first phase, observation window, assets and any further waves are agreed for the decision. Channel audiences may differ; a better response does not automatically establish a causal winner. Timing depends on approvals, audience volume and sales cycle. Media spend is separate. Prior research and included management are never billed twice.

03 / CONTINUED LEARNING

Content and Learning Program

When the evidence supports continuation, maintain focused production and learn from the path to purchase.

US$5,000 per month

Scope designed before work

  • One product, one primary segment and up to two agreed distribution channels.
  • Two new buyer-focused themes and up to twelve assets total; for example, two articles, four short videos and six derived posts.
  • One bounded message comparison, two reviews and two revision rounds per asset.
  • Monitoring and recommendations connected to meaningful customer actions.

Short videos use approved client footage or agreed simple production. Location filming, complex animation and daily advertising-account management are separately scoped. Monthly billing and continuation terms are agreed in writing.

ADVERTISING MANAGEMENT

A clear scope.
A separate
media budget.

Example: US$1,500/month

A standalone starting scope can cover one advertising platform, agreed campaigns and creative, and up to US$10,000/month in media spend. The actual quote depends on account complexity and responsibility.

You control the account and pay the media platforms directly. A defined project that already includes this management is not charged again.

More products, markets, production or channels require a custom scope. Expanded programs may be quoted at US$8,000–15,000+ per month after needs and delivery capacity are assessed.

No advertising spend or further work begins automatically after an assessment purchase.

FIRST ENTERPRISE VALIDATION

Agree the standard.
Pay after acceptance.

01

Put the terms in writing.

Agree the scope, required inputs, period, evidence, acceptance standard, fee and payment date before work.

02

Assess the agreed result.

There is no prepaid service fee for the first enterprise validation. If the valid validation misses the agreed standard, no service fee is charged for that validation.

03

Decide any further work.

Insufficient data, unmet prerequisites and additional research or retests follow separately agreed terms. Continued work is not unlimited.

The standalone US$99 assessment is purchased separately. Research delivery, a useful testing decision and additional sales are different outcomes. If acceptance requires qualified opportunities or sales, producing a report cannot replace that condition. Third-party costs have a separate agreed payer and cap.

CHOOSE A USEFUL FIRST STEP

Start with your customer
and your current decision.

Already received your report? Book a 20-minute report discussion. Choose an available time in the existing scheduler and complete its confirmation.

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